The Pennsylvania exit polls are conclusive: campaign signage is more important than ever before. Undecided voters are frequently swayed by bumper stickers, lawn signs, and lapel pins, with 62% reporting that a sign “strongly influenced” their decision.
Warren Milford was one such undecided voter, until last Saturday. “But then I saw my neighbor’s Barack Obama lawn sign. And it was blue. Also it had that little ‘O’ symbol that doesn’t really mean anything but looks nice. I went, ‘oh, blue is pretty.’ A few days later, I cast my ballot for Obama.”
“Obama’s signs are all fluff and no substance,” complained a Hillary voter. “Sure they’re pretty, but you’d never guess his policy points by looking at his signs. Some just say ‘change we can believe in.’ Well what kind of change? Change for a twenty? Change for a one? Hillary’s signs are much more specific. They say Hillary ‘08. Now we know both who we’re voting for, and when. From some of Obama’s signs, there’s no way to know what year he’s even running.”
Jake Clint, another Clinton voter agreed. “Her signs are a lighter shade of blue, a more down-to-earth color. She understands real people. Her blue represents change we can count on.”
Stacy Halloway told Clunkline that she saw a large Ron Paul sign hung on an overpass. “Yeah, it influenced the way I thought about the election in a big way,” she said. “I said aloud, ‘Who the hell is Ron Paul?’”